What happens to Ulta points when someone dies
Ulta Beauty publishes no process specific to a deceased person's account; the request starts by phone at 1-866-983-8582.
Under Ulta Beauty's terms, Ulta points are forfeited when the account holder dies.
Ulta Beauty publishes no process specific to a deceased person's account; the request starts by phone at 1-866-983-8582. The request takes 6 documents. Ulta Beauty Guest Services answers at 1-866-983-8582 (Daily 7:00 AM-11:00 PM CT (phone, text and chat)).
What to do
- •Use Ulta gift cards and eGift cards, which do not expire, in store or at ulta.com. Check a balance on the gift cards page or at 1-888-566-2736.
- •Return new or gently used products with proof of purchase and a government-issued physical ID: within 30 days for a refund, 31 to 60 days for merchandise credit.
- •The returns policy sets those windows from the original purchase date.
- •Call 1-866-983-8582 or text 309-650-8582, 7am-11pm CT, 7 days a week.
- •Or send the Email Us form under the Rewards Program topic. It takes 250 characters and no attachments, so ask where to send the documents.
Required Documents
- Member's name, email address and Ulta Beauty Rewards ID: The Email Us form asks for a first and last name and an email address, with optional fields for the Ulta Beauty Rewards ID and an order number or Bag ID.
- Death certificate: for a discretionary written request
- Letters testamentary or letters of administration: for a discretionary written request. Proof of the requester's legal authority.
- Recipient's Ulta Beauty Rewards member ID: for a request to transfer the balance to a named survivor
- Proof of purchase: for a return of merchandise. Required unless the original purchase can be verified in Ulta's system.
- Government-issued physical ID, and a phone number or email address: for a return of merchandise
What Ulta Beauty, Inc.'s terms say at death
- IV.2 (Miscellaneous)
“Point and/or rewards balances are not your property, and you have no property rights or other legal interest in the points and/or rewards. All points and/or rewards remain the sole property of Ulta until redeemed. Your points and/or rewards balance or any part of it is not transferable, cannot be brokered, bartered, or sold, and cannot be divided as part of a settlement, legal proceeding or death, and cannot be combined with points and/or rewards of any other participant in the Program.”1
What Ulta Beauty, Inc. says happens5
- Who owns the asset
Point and rewards balances are not the member's property, remain the sole property of Ulta until redeemed, and cannot be redeemed for cash.1
- Closing the account
Under section 10 (Member Cancellation), any unused points in the account are forfeited on cancellation and cannot be redeemed.1
- Inactive accounts and expiry
Ulta may cancel an account for lack of purchase activity after a period it determines in its sole discretion, and the balance then expires.1
All points expire at the end of the calendar quarter following the twelve-month anniversary of the date they were earned (quarter ends are December 31, March 31, June 30 and September 30), Platinum and Diamond members excepted while they hold that status.1
- Balances, payouts and refunds
Where state unclaimed-property law requires it because points go unredeemed, Ulta may transfer, report or convey the balance to a state agency, not to the estate, and takes no responsibility for balances lost that way.1
Ulta gift cards are separate from the rewards account: a card does not expire, carries no fees, and is redeemed by presenting it at purchase.2
Points earned on an Ulta Beauty Rewards Mastercard or Ulta Beauty Rewards Credit Card post to the member's rewards account and expire on the same schedule as other points.3
- How requests are reviewed
No transfer is owed. A transfer or reinstatement of the balance to a named surviving family member would be a discretionary courtesy.1
Other companies and product lines involved1
- Comenity Capital Bank
The Ulta Beauty Rewards Mastercard and Ulta Beauty Rewards Credit Card3
Not in Ulta's published guidance8
- A process for a deceased account holder
- A form for estate requests
- How long a request takes
- A mailing address for a written request
- A complete list of the documents to send
- Whether a certified death certificate is required
- An estates portal, email address or fax number
- A way for anyone but the member to redeem a balance
Sources3
- 1.Ulta Beauty Rewards Terms & Conditions, revised August 16th, 2026
- 2.Gift Card Terms and Conditions, last updated August 16th, 2026
- 3.Ulta Beauty Rewards Credit Card
A written request to Ulta Beauty can ask it to transfer the points to a named family member, provide purchase and transaction records for the estate inventory and preserve the account while the estate is opened.
Nothing in the account survives the holder, and Ulta Beauty allows no lifetime transfer of it either.
Digital Assets Recovery Letter for Ulta drafts that request from the estate's details.
Sources
Data sourced from Ulta Beauty, Inc. primary sources (7 pages reviewed). How we research.
Ulta estate claims
Ulta Beauty Guest Services
Phone
Hours
Website
Estate requests go through general customer service.
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Affidavit of Death
Put a joint owner's or a transfer on death deed owner's death on the land records with the affidavit your state's statute names, laid out for recording.
IRS Form 56
Notify the IRS that you are the fiduciary of an estate, a trust or a person, or end a notice filed before, on the official form.
Digital Assets Recovery Letter
Prepare a letter requesting a deceased person's online accounts, points, and balances from the program that holds them.
Petition for Probate and Letters
Open probate and ask the court to appoint you and issue Letters Testamentary or Letters of Administration.
Notice to Creditors
Notify estate creditors and start the claim period — the published notice plus mailed copies for known creditors.
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