What happens to Ulta points when the owner dies
Ulta Beauty, Inc. points are forfeited under the program's terms when the account is closed
Ulta Beauty Guest Services
Ulta does not publish a post-death timeline for the rewards program. Because the points are forfeited and cannot be transferred or divided at death, there is no estate claim to process; the only action is closing or updating the account through Guest Services.
(General customer service)
Under Ulta Beauty, Inc.'s terms, Ulta points do not constitute property of the account holder and are forfeited when the account is closed upon death. There is no established process for transferring points to heirs or the estate.
Some families have reported receiving accommodations from Ulta Beauty, Inc. customer service, though this is not part of the official policy.
What to do
If a Ulta account holder has passed away, here is what to do:
- •Call Guest Services at 866-983-ULTA (866-983-8582).
- •Use the online contact options at ulta.com/guestservices/contact-us.
Required Documents
- Ulta does not publish a documentation list for a deceased member, because the points are forfeited and not transferable. Guest Services may request the member's name, email, or Ulta Beauty Rewards member ID to locate and close the account.
Timeline
Ulta does not publish a post-death timeline for the rewards program. Because the points are forfeited and cannot be transferred or divided at death, there is no estate claim to process; the only action is closing or updating the account through Guest Services.
Frequently asked questions
The points are forfeited. Ulta's program terms state that a member's points balance "is not transferable, cannot be brokered, bartered, or sold, and cannot be divided as part of a settlement, legal proceeding or death." The terms also provide that upon cancellation any unused points are forfeited and cannot be redeemed. There is no estate or inheritance process for the points.
No. The points are personal to the member, carry no cash value, and the program terms expressly state the balance cannot be divided as part of a death. There is no provision for an executor, heir, or beneficiary to claim, transfer, or convert the points to cash.
Contact Ulta Beauty Guest Services at 866-983-ULTA (866-983-8582) or through ulta.com/guestservices/contact-us to close or update the account. Any unused points are forfeited when the account is cancelled. A linked Ulta Beauty Rewards Mastercard or credit card is issued by Comenity Capital Bank and is handled separately through the card issuer.
Because points are forfeited at death, lifetime use is the only reliable strategy. Redeeming or sharing Ulta points while the account holder is alive ensures their value is not lost.
Sources
Data sourced from Ulta Beauty, Inc. primary sources (4 pages reviewed). How we research.
Ulta Beauty Guest Services
Ulta does not publish a post-death timeline for the rewards program. Because the points are forfeited and cannot be transferred or divided at death, there is no estate claim to process; the only action is closing or updating the account through Guest Services.
(General customer service)
