Planning ahead for your Ulta points
Ulta Beauty, Inc. points cannot be transferred and have no beneficiary option — here is what you can do while the account is active
(General customer service)
Ulta Beauty, Inc.'s terms state that points are forfeited when the account holder dies. Lifetime planning is the only path to extracting value from the account before that happens.
How to protect your Ulta points
4 steps for managing your Ulta points during your lifetime:
Family sharing
Ulta Beauty Rewards has no family-pooling or point-transfer feature. The program terms state that a member's right to transfer points is strictly limited and that the points balance cannot be brokered, bartered, or sold. Points can only be earned by the member and redeemed against the member's own future purchases.
Should you save your passwords for your family?
Some people store account passwords so a family member can sign in later. The practice has three practical limits:
- Two-factor authentication often blocks it. Most accounts require a second factor — a code sent to a phone, an authenticator app, a passkey, or a physical key. A saved password alone frequently does not grant access, and the recovery codes that would are easy to lose or let go stale.
- It usually conflicts with the platform's terms. Most operators prohibit account sharing and signing in as another person, including after a death. Stored credentials are not the operator's recognized access path, and using them can violate the terms of service.
- Operators provide other paths. Where an operator offers a designation tool — Apple's Legacy Contact, Google's Inactive Account Manager, a beneficiary designation — that mechanism grants access the operator recognizes. A password manager's own emergency-access or legacy feature passes credentials through a controlled process. Digital assets named in a will or trust give a fiduciary authority under each state's Revised Uniform Fiduciary Access to Digital Assets Act (RUFADAA).
Frequently asked questions
Because the points are forfeited at death and cannot be transferred, the main planning step is to redeem any meaningful point balance during your lifetime rather than expecting it to pass to family. Note your Ulta account email and member ID where a trusted person can find them so the account can be closed, and treat any linked Ulta Beauty Rewards credit card from Comenity Capital Bank as a separate account in your estate records.
Recording that a Ulta account exists, alongside other accounts, gives a fiduciary the information needed to reach the operator through its official process.
Ulta does not support beneficiary designations. Unlike financial accounts, there is no way to name a beneficiary on this type of account.
Sources
Data sourced from Ulta Beauty, Inc. primary sources (4 pages reviewed). How we research.
(General customer service)
