Can you pass on your Ulta points when you die?
Ulta Beauty's terms forfeit Ulta points at death.
Protecting Ulta points while the account is active
No beneficiary designation, points can only be redeemed, not transferred, and 6-step plan.
How to protect your Ulta points while you are alive →Someone died. Handling Ulta points after a death
Points are forfeited under the official terms, 5-step process, and 6 required documents.
What happens to Ulta points when someone dies →Ulta Beauty Rewards (historically branded Ultamate Rewards) is the free loyalty program run by Ulta Beauty, Inc. Members earn one point per dollar of qualifying spend and redeem points for discounts on future purchases, with Platinum and Diamond tiers earning at higher rates.
Under Ulta Beauty's terms, Ulta points are forfeited when the account holder dies. Ulta Beauty allows no lifetime transfer of points; the account holder can only redeem them.
What happens to Ulta at death
- Forfeited at death
Ulta Beauty Rewards points are forfeited at death. The terms make the balance Ulta's property until redeemed and state that it cannot be transferred or divided as part of a death.1
Naming who acts after a death
Other companies and product lines involved1
- Comenity Capital Bank
The Ulta Beauty Rewards Mastercard and Ulta Beauty Rewards Credit Card3
Sources3
- 1.Ulta Beauty Rewards Terms & Conditions, revised August 16th, 2026
- 2.Ulta Beauty Rewards FAQs
- 3.Ulta Beauty Rewards Credit Card
Ulta Beauty publishes no process specific to a deceased person's account; the request starts by phone at 1-866-983-8582. There is no way to name a beneficiary or successor on an Ulta account.
Sources
Data sourced from Ulta Beauty, Inc. primary sources (7 pages reviewed). How we research.
Ulta customer support
Ulta Beauty Guest Services
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