Estate planning as a Ulta account holder
Ulta Beauty, Inc. points are forfeited when the account holder dies
(General customer service)
Ulta Beauty Rewards (historically branded Ultamate Rewards) is the free loyalty program run by Ulta Beauty, Inc. Members earn points on purchases that can be redeemed for discounts on future beauty and personal-care purchases. The points are the only estate-relevant asset, and under Ulta's program terms they are personal to the member, carry no cash value, and cannot be transferred or divided through an estate.
Under Ulta's terms, points are not property of the account holder and are forfeited when the account closes at death. No estate planning document—will, trust, or otherwise—can override this forfeiture.
What happens at death
Ulta Beauty Rewards points are forfeited at death. The program terms state that "Your points and/or rewards balance or any part of it is not transferable, cannot be brokered, bartered, or sold, and cannot be divided as part of a settlement, legal proceeding or death." Points are also described as non-transferable and unable to be redeemed for cash, and the terms provide that upon cancellation any unused points in the member's account are forfeited and cannot be redeemed. There is no mechanism in the program terms for an executor, heir, or beneficiary to claim, transfer, or convert a deceased member's point balance. Closing the deceased member's account or letting it lapse ends access to the balance.
Planning your estate
Protecting Ulta points while the account is active
No beneficiary designation, points can only be redeemed, not transferred, and 4-step plan.
View details →When someone dies
Handling Ulta points after a death
Points are forfeited under the official terms, 4-step process, and 1 required documents.
View details →Ulta does not support beneficiary designations. Unlike bank accounts or investment accounts, there is no way to formally name a beneficiary on this type of account.
Frequently asked questions
Yes. The terms state that "all points expire at the end of the calendar quarter following the twelve (12) month anniversary of the date the points were earned by the member." Platinum and Diamond members are exempt as long as they maintain that status. Separately, the terms reserve the right to cancel an account for inactivity "for a period of time to be determined in Ulta Beauty's sole discretion," at which point any remaining points balance expires. A member who re-enrolls after a cancellation starts with a balance of zero points.
Sources
Data sourced from Ulta Beauty, Inc. primary sources (4 pages reviewed). How we research.
(General customer service)
