What happens to a Pinterest Ads account when someone dies
Pinterest publishes its own process for a deceased person's account; a request goes in through Pinterest's online form.
Pinterest decides what happens to a Pinterest Ads account after a death case by case; its terms promise no transfer.
Pinterest publishes its own process for a deceased person's account: Delete a deceased person's account (the ad account rides inside it); a request goes in through Pinterest's online form. The request takes 4 documents.
How to request a transfer
- •Archive the ad account with owner or admin access; its reporting and billing records stay.
- •Keep the payment method in place until then; removing it suspends campaigns and still charges any unsettled balance to that card.
- •Handle the boards, pins and personal account deletion through the Pinterest estate guide.
Required Documents
- Verification of the death: Pinterest asks for verification, like an obituary or death certificate, and does not ask for a certified copy.
- The deceased's Pinterest username or account email address: So Pinterest can locate the account.
- Proof of your relationship to the deceased
- Proof of your authority over the estate: where Pinterest requests it. For example, letters testamentary or letters of administration.
What Pinterest, Inc.'s terms say at death
- Section 9(d) (Term / Cancellation)
“Either party may terminate this Agreement at any time with notice to the other party, but any continued Advertiser use of the Ad Service will be subject to the then-current Ad Service terms posted at a URL made available through Advertiser’s Ad Service account.”1
What Pinterest, Inc. says happens6
- How requests are reviewed
Pinterest reviews each request about a deceased user individually, after verification.2
- Passwords and login
Pinterest does not release passwords or login credentials and states it cannot give out any personal or login information.2
- Deletion and data retention
For a business account, any outstanding bill must be cleared before the account is deleted, or the balance is charged to the card on file.2
- Closing the account
Pinterest's closure path for an ad account is archiving, which removes the account from the active account list and keeps its historical reporting and billing records.3
Archiving requires owner or admin access to the business that owns the ad account, every campaign paused or completed with nothing scheduled, and no outstanding balance or unresolved billing issue.3
- Subscriptions and billing
A death does not stop the advertising: the payment method on file keeps being charged for accrued spend until the campaigns are paused or the payment method is removed.4
Campaigns, ad groups and ads can be paused at any time in Ads Manager to stop accruing costs; pausing stops the pins from serving, and a final charge can still arrive for spend that accrued before pausing.5
Removing the payment method suspends any active campaigns, and any outstanding balance not settled is charged to the card that was on file when the spend occurred.6
Under the Advertising Services Agreement the advertiser pays all charges incurred for the Ad Service, and waives all claims about charges not disputed in writing 60 days after the invoice or card charge.1
Not in Pinterest Ads's published guidance8
- How long a request takes
- A path to refund a balance to the estate
- A phone number for this
- A mailing address for a written request
- An advertiser bereavement email address
- A separate process for a deceased advertiser
- A way to transfer ownership of a personal or business account
- A death or decedent clause in the Advertising Services Agreement
A written request to Pinterest can ask it to close the account, provide purchase and transaction records for the estate inventory, refund an unspent balance and preserve the account while the estate is opened.
Digital Assets Recovery Letter for Pinterest Ads drafts that request from the estate's details.
Sources
Data sourced from Pinterest, Inc. primary sources (12 pages reviewed). How we research.
Pinterest Ads estate claims
Pinterest Contact us form (Billing and payments; Account access and closure)
Website
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