Estate planning as a Pinterest Ads account holder

Pinterest Ads is the advertising side of a Pinterest Business account, used to run promoted-pin campaigns for search, shopping, and discovery. It is not a separate login: a Pinterest ad account is created inside the owner's Pinterest account and managed through Ads Manager and Business Manager, so it is governed by Pinterest's deceased-user account process rather than its own. The estate-relevant assets are any prepaid ad-account balance, any promotional ad credits or coupons, the live campaigns that keep showing ads and charging the payment method on file until someone pauses them, and the access needed to stop the spend. Pinterest holds the payment method (card or, where set up, a prepaid balance) at the ad-account level and charges automatically when accrued spend reaches a billing threshold or at the start of the next month. Pinterest does not transfer ad accounts or business accounts to another person after death; the estate's practical concerns are stopping the spend and understanding that promotional credits carry no cash value and are not refundable.

Pinterest, Inc. reviews transfer requests for Pinterest Ads accounts on a case-by-case basis after the account holder's death. Approval is at the company's sole discretion, and documentation requirements must be met before any transfer is considered.

What happens at death

Because a Pinterest ad account lives inside the owner's Pinterest account and Business Manager, there is no separate Pinterest Ads bereavement process. Pinterest's account-management help article handles a deceased user through deletion: "We can delete a deceased family member's account if you get in touch with us and provide verification, like an obituary or death certificate." That article also notes that for a business account, any outstanding bill must be cleared before deletion or the balance is charged to the card on file. Pinterest reviews each request individually and does not transfer account access, passwords, or ad-account ownership to anyone. On the advertising side, the money picture is set by Pinterest's billing policy: standard ad charges are billed after the ads run and "are usually not eligible for a refund or credit"; promotional ad credits and coupons are "not transferable between accounts," carry an expiration date "after which the offer will no longer apply," and are applied to spend rather than paid out, so they have no cash value and are effectively forfeited at death. Critically, nothing about a death stops the advertising: live campaigns keep showing ads and accruing charges against the payment method on file until the campaigns are paused or the payment method is removed, so the estate's first practical step is to stop the spend.