
What to do when a Great-West Life account holder dies
Report the death to Great-West Life's Empower Beneficiary Support Services at 1-866-442-3888
Great-West Life is now EmpowerRebranded, effective August 2022
Great-West Life & Annuity Insurance Company was renamed to Empower Annuity Insurance Company of America effective August 1, 2022 (re-verified 2026-09-13 against empower.com/name-change, which still publishes the old-name/new-name table). Empower states the change was NOT the result of any change in business, ownership, or corporate structure; that no action is required of participants or account holders; that existing contracts "are not impacted by the name changes and remain in force"; and that EINs, CUSIPs, and other identifiers did not change. Beneficiary designations carried over untouched. The name was approved in Colorado, the company's domicile state, on August 1, 2022 with ratification then pending in the other states, so contract holders received a second notice as each state ratified. Retirement and in-plan annuity business is serviced under the Empower brand today. Legacy individual life insurance and individual annuity contracts reinsured to Protective Life on June 1, 2019 are serviced and claimed at Protective, not Empower — and legacy New York business went to Protective Life and Annuity Insurance Company, not Protective Life Insurance Company, which is not licensed in New York.
When an account holder at Great-West Life passes away, the next step depends on how the annuity contracts were set up. Accounts with beneficiary designations or trust ownership transfer outside of probate. Accounts titled solely in the deceased's name require the estate's legal representative to work with Great-West Life's Empower Beneficiary Support Services (1-866-442-3888) to access and distribute the funds.
To start, call Great-West Life at 1-866-442-3888. Have the account holder's full name, account numbers, and the death certificate ready before you call.
Death claim process
The death claim process at Great-West Life works as follows:
Filing a claim
- The deceased person's name, date of birth, date of death and Social Security number (the form marks the number optional; supplying it speeds the match)
- Your name, phone number, relationship to the person who passed away, email address and mailing address
- Regular mail: Empower, P.O. Box 173764, Denver, CO 80217-3764
- Express mail: Empower, 8515 E. Orchard Rd., Greenwood Village, CO 80111
- Fax: 1-866-633-5212
- Report the death at claims.protective.com or by calling 800-424-1592. Protective says the online notice takes 5-7 minutes.
- The notice asks for the policy number and the deceased person's last name, with an "I don't have a policy number" path. One notice covers every Protective policy insuring the deceased.
- Protective sends a claim packet to the beneficiaries within 2-5 business days of the notice. Each beneficiary completes their own claim form in full.
- For a claim under $500,000, email the packet to claims@protective.com or fax it to 205-268-6833.
- For a claim over $500,000, or to send paper, mail it to Claims, P.O. Box 12486, Birmingham, AL 35202.
- Once all documents are in and the claim is approved, payment issues within 3-6 business days. Claim status is at claims.protective.com.
- The death certificate
- The Social Security number of the deceased person
- Trust or estate documents, if they apply
- Write legibly
- Make sure signature dates match notary dates
- Mail death certificates with watermarks so they are readable; if faxing, photocopy the certificate first to see whether it is still readable
- Review the federal and state withholding rules in the instruction guide
Required Documents
- Completed Empower Notification form
- Death certificateA copy with a readable watermark goes with the Notification form. Empower asks for a certified copy with the claim paperwork.
- Social Security number, date of birth and date of death of the deceased participant
- Government-issued photo identification for the beneficiary
- Trust agreement and trustee certification, if a trust is named as beneficiaryThe trust agreement includes the successor trustee provisions; the certification identifies the acting successor trustee.
- Letters testamentary or letters of administration, if the estate is the beneficiary
- Tax withholding electionMade on the claim paperwork. Empower gives the federal and state withholding rules in the claim instruction guide.
- Protective claim form, one per beneficiary, for a Great-West individual contract claimed from ProtectiveEach beneficiary completes their own claim form in full.
- Certified copy of the death certificate and beneficiary identification documents, for a Great-West individual contract claimed from Protective
- Original policy or contract, for a Great-West individual contract claimed from Protective, if it can be foundIf it cannot be found, select "The original policy(ies), or a copy, cannot be found" in Section D of the claim form rather than delaying the filing.
- Substitute W-9, if the Protective claim packet contains oneReturn it with the rest of the packet.
- Pertinent trust pages, for a trust beneficiary at Protective, only when the acting trustee differs from the trustee in Protective's records
Claims Contact
Website: Online portal →
Forms Great-West Life issues2
- Notification form
Completed by the claimant. Available to download.1
What happens to each kind of account3
- Employer retirement plan
Empower accepts and maintains beneficiary designations in good order without the plan administrator's further approval, and verifies spousal consent where the plan requires it.5
On a plan where Empower's beneficiary recordkeeping service is not active, the plan administrator or a designated third party holds the designations.5
- Annuity
On a SecureFoundation contract with a single life election, the guarantee ends at death and the remaining Fund Value passes to the beneficiary, who may elect to establish a Benefit Base of their own.6
With a joint life election, the beneficiary may keep the account in the survivor's name, keep the established Benefit Base and continue receiving the established Guaranteed Annual Withdrawals. Ask Empower which election is on the contract.6
In-plan annuities (SecureFoundation II, Smart Track, general-account fixed) are claimed from Empower. A Great-West individual annuity contract issued before June 1, 2019 was reinsured to Protective Life and is claimed from Protective.7
- Life insurance policy
A Great-West individual life policy issued before June 1, 2019 is claimed from Protective. A contract written in New York went to Protective Life and Annuity Insurance Company: the same claims intake, a different issuing entity on the paperwork.7
American Dental Association Members Insurance Plans certificates moved to Protective in 2019. Beneficiary designations, ownership transfers and collateral assignments carried over unchanged, so the designation on the old Great-West certificate still applies.7
Accounts handled elsewhere1
- Protective Life Claims
Great-West individual life and individual annuity contracts issued before June 1, 2019, reinsured in 20192, 3, 4
Phone: 1-800-424-1592
Email: claims@protective.com
Fax: 1-205-268-6833
Mailing address: Claims, P.O. Box 12486, Birmingham, AL 35202
What Great-West Life provides to the estate1
What Great-West Life's agreement and guidance say4
- What it does when notified
Notifying Empower restricts account access before the claim is opened. Empower states: "when we learn an account holder has passed we immediately limit account access for enhanced security."7
- Disputes between claimants
The plan administrator, not Empower, determines the beneficiary when Empower has received no designation in good order or when there is a conflict. A beneficiary told there is nothing on file goes to the former employer's plan administrator.5
Empower: on average one month to gather and submit documents and for review and processing. Protective: generally about 2 to 3 weeks.
Great-West Life's Empower Beneficiary Support Services can be reached by phone at 1-866-442-3888 and fax at 1-866-633-5212 for questions throughout the claims process.
Sources
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Data sourced from Great-West Life primary sources (15 pages reviewed). How we research.
Great-West Life death claims support
Empower Beneficiary Support Services
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