
How to designate beneficiaries at Great-West Life
Beneficiaries are managed online, by phone or by mail
Great-West Life is now EmpowerRebranded, effective August 2022
Great-West Life & Annuity Insurance Company was renamed to Empower Annuity Insurance Company of America effective August 1, 2022 (re-verified 2026-09-13 against empower.com/name-change, which still publishes the old-name/new-name table). Empower states the change was NOT the result of any change in business, ownership, or corporate structure; that no action is required of participants or account holders; that existing contracts "are not impacted by the name changes and remain in force"; and that EINs, CUSIPs, and other identifiers did not change. Beneficiary designations carried over untouched. The name was approved in Colorado, the company's domicile state, on August 1, 2022 with ratification then pending in the other states, so contract holders received a second notice as each state ratified. Retirement and in-plan annuity business is serviced under the Empower brand today. Legacy individual life insurance and individual annuity contracts reinsured to Protective Life on June 1, 2019 are serviced and claimed at Protective, not Empower — and legacy New York business went to Protective Life and Annuity Insurance Company, not Protective Life Insurance Company, which is not licensed in New York.
The key to protecting your Great-West Life annuity contracts is making sure each one has a transfer mechanism in place—either a beneficiary designation or trust ownership. Without one, the account goes through probate, adding time, cost, and court involvement for your family.
Each of Great-West Life's 8 annuity contracts has different rules for how it transfers at death. The sections below explain the options for each.
Beneficiary form at Great-West Life
Beneficiary Designation Form (plan-specific) (for employer retirement plans).
- Add or change primary and contingent beneficiaries
- Provide full legal name, date of birth, Social Security number, and relationship for each beneficiary
- For trust beneficiaries: enter the trust name, trust date, and EIN
- Assign allocation percentages for multiple beneficiaries
- Primary and contingent beneficiary information including full legal names, dates of birth, Social Security numbers, and relationship to participant
- For trusts: provide trust name, trust date, and EIN
- Allocation percentages for multiple beneficiaries
- Spousal consent signature if required by your plan
- Regular mail: Empower, P.O. Box 173764, Denver, CO 80217-3764
- Express mail: Empower, 8515 E. Orchard Rd., Greenwood Village, CO 80111
- Fax: 1-866-633-5212
Required Documents
- Each beneficiary's full legal name
- Each beneficiary's date of birth
- Each beneficiary's Social Security number
- Each beneficiary's relationship to you
- Allocation percentage for each beneficiary (when there are several beneficiaries)
- Trust name, trust date and EIN (for a trust). The trust name as it appears on the trust instrument, and the trust effective date
- Trustee name and contact information (for a trust)
- Certification of Trust (for a trust). Referenced on the Beneficiary Designation Form
- Spouse's written consent (if the plan requires it, such as naming a trust instead of the spouse as primary beneficiary on a 401(k) or 403(b)). The plan document controls whether it must be witnessed or notarized
- Beneficiary Designation Form, completed and signed by hand (by mail or fax)
- Add or change primary and contingent beneficiaries
- Provide full legal name, date of birth, Social Security number, and relationship for each beneficiary
- For trust beneficiaries: enter the trust name, trust date, and EIN
- Assign allocation percentages for multiple beneficiaries
- Primary and contingent beneficiary information including full legal names, dates of birth, Social Security numbers, and relationship to participant
- For trusts: provide trust name, trust date, and EIN
- Allocation percentages for multiple beneficiaries
- Spousal consent signature if required by your plan
- Regular mail: Empower, P.O. Box 173764, Denver, CO 80217-3764
- Express mail: Empower, 8515 E. Orchard Rd., Greenwood Village, CO 80111
- Fax: 1-866-633-5212
Required Documents
- Each beneficiary's full legal name
- Each beneficiary's date of birth
- Each beneficiary's Social Security number
- Each beneficiary's relationship to you
- Allocation percentage for each beneficiary (when there are several beneficiaries)
- Trust name, trust date and EIN (for a trust). The trust name as it appears on the trust instrument, and the trust effective date
- Trustee name and contact information (for a trust)
- Certification of Trust (for a trust). Referenced on the Beneficiary Designation Form
- Spouse's written consent (if the plan requires it, such as naming a trust instead of the spouse as primary beneficiary on a 401(k) or 403(b)). The plan document controls whether it must be witnessed or notarized
- Beneficiary Designation Form, completed and signed by hand (by mail or fax)
What Great-West Life says about beneficiaries
Each section is Great-West Life's own statement, with the document it comes from numbered under Sources.
Which accounts take a beneficiary3
- Employer retirement plan
Empower retirement plan accounts (401(k), 403(b) and 457(b)) cannot be retitled into a revocable living trust. Naming the trust as primary or contingent beneficiary on each account is the way to route them through the trust.1
Beneficiary recordkeeping is not active on every plan. Where it is not, the plan administrator or a designated third party, not Empower, holds the beneficiary designations.2
- IRA
Empower IRAs cannot be retitled into a revocable living trust; the trust is named as primary or contingent beneficiary instead.1
- Annuity
In-plan annuity contracts (SecureFoundation II, Smart Track and general-account fixed) cannot be retitled into a revocable living trust; the trust is named as primary or contingent beneficiary instead.1
Who can be named4
- A person
Any individual may be named as primary or contingent beneficiary.2
- A trust
A trust may be named as primary or contingent beneficiary.2
No copy of the trust agreement is required to name a trust as beneficiary; trust documents are requested only at the death claim.1
- A charity or nonprofit
A charity may be named as primary or contingent beneficiary.2
- The estate
The estate may be named as primary or contingent beneficiary.2
How many beneficiaries, and how shares are split
- All accounts
Primary and contingent beneficiaries can be named, with an allocation percentage for each when there are several.1
What a designation takes to be effective
- Employer retirement plan
Married participants are generally required to name the spouse as primary beneficiary under the plan. Naming anyone else needs the spouse's written consent, which Empower verifies; the plan document sets whether it must be witnessed or notarized.2
If the plan offers a qualified joint and survivor annuity, additional QPSA notice and waiver requirements may apply to a beneficiary change. The plan administrator, not Empower, produces and distributes the QPSA notices.2
- All accounts
A mailed form needs a handwritten signature; electronic signatures are not accepted and will cause processing delays.3
Beneficiary forms Great-West Life issues1
- Beneficiary Designation Form (plan-specific)
For employer retirement plans. Completed by the participant, signed by hand. Sent by the institution on request.3
Return to
Fax: 1-866-633-5212
Mailing address: Empower, P.O. Box 173764, Denver, CO 80217-3764
What Great-West Life's agreement says about beneficiaries2
- When a designation takes effect
A new designation supersedes all prior designations once Empower receives it in good order.2
- Successor trustees
At death, the successor trustee presents the trust agreement and trustee certification to Empower Beneficiary Support Services to claim the funds.1
Empower can take up to a year to receive the trust paperwork before the plan administrator has to resolve the designation another way.1
Accounts handled elsewhere2
- Protective Life
Legacy Great-West non-qualified individual annuities, reinsured to Protective on June 1, 20191
Phone: 1-800-456-6330
- Protective Life
Legacy Great-West contracts reinsured to Protective on June 1, 2019, on its life line1
Phone: 1-800-866-9933
Not in Great-West Life's published guidance1
- A beneficiary form to download
Sources3
- 1.Empower participant login
- 2.Beneficiary Recordkeeping
- 3.Beneficiary Designation Form (plan-specific)
Sources
Show 2 more sourcesShow fewer sources
Data sourced from Great-West Life primary sources (15 pages reviewed). How we research.
Download these Great-West Life instructions
Download instructions for the whole estateA printable PDF with the steps, required documents, and contact details — verified against Great-West Life primary sources. Bring it to the branch or keep it beside the phone.
Great-West Life estate support
Empower workplace customer service
Phone
Empower Investor Services (Empower-held IRAs)
Legacy participant services line
Protective Life - legacy individual annuity service
Protective Life - legacy individual life and health service
Protective Life - legacy Great-West variable life service
Protective Life - transferred ADA Members Insurance Plans
Hours
Mailing address
Website
Estate requests go through general customer service.
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