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Recreational Equipment, Inc.

Retail Rewards

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What happens to REI rewards when someone dies

Recreational Equipment publishes no process specific to a deceased person's account; a written request goes by email to member@rei.com.

Under Recreational Equipment's terms, REI rewards are forfeited when the account holder dies.

Recreational Equipment publishes no process specific to a deceased person's account; a written request goes by email to member@rei.com. The request takes 4 documents. REI Co-op Customer Service answers at 1-253-891-2500.

What to do

1
Check the account for an unredeemed Co-op Member Reward and note its expiry date. Call REI Customer Support at 1-800-426-4840 (1-253-891-2500 international) or ask an associate at checkout; do not use the member's login.
2
Email member@rei.com before the reward expires, with the member number or account email, a copy of the death certificate, and proof of the writer's relationship or executor authority, and ask whether the reward can be honoured.
3
Settle the REI Co-op Mastercard with the card issuer like any other credit card. Its rewards stay with that card account, not with the co-op membership.
4
Ask for the purchase record of recent gear. Members get one full year for replacements or refunds, with exclusions, so recent purchases may still qualify.
5
Close the membership account and stop mail and email by calling 1-800-426-4840, using live chat, or emailing member@rei.com. See Contact us for the current routes.

Required Documents

  • The member's REI Co-op member number, or the email address on the membership
  • Copy of the death certificate: if REI asks for verification to close the account or to consider a discretionary request
  • Proof of relationship or authority: Documentation of the requester's relationship to the member, or proof of executor or administrator authority.
  • An identifier REI uses to verify a membership: REI's own name-change form asks for one of: the original address associated with the membership, the membership purchase location, or items purchased along with the membership.
Download instructions for the whole estate

What Recreational Equipment, Inc.'s terms say at death

The terms

“Membership shall not be transferable and shall not pass by any form of succession.”1

What Recreational Equipment, Inc. says happens5

Transfer at death

Bylaws § 2.5 states "No member may transfer the member's membership or any right arising from that membership," which reaches the Patronage Dividend as well as the membership. The Program Terms make the Bylaws control in any conflict.2

Promotional Rewards "are not transferable upon death, as part of a domestic relations matter or otherwise by operation of law," and an attempted transfer "will void the Member's Digital Account and cancel the Promotional Reward."3

The Program's forfeiture provisions do not apply to a member's Patronage Dividend or core membership rights in the co-op; the Patronage Dividend is governed by the Co-op Governance Documents and the Promotional Reward by the Program Terms.3

Who owns the asset

Except as expressly permitted by REI in its sole discretion, Promotional Rewards do not constitute member property and may be revoked at any time.3

Balances, payouts and refunds

Bylaws § 2.6 provides that on termination for any reason the person has no right to a refund of the membership fee nor a further right to any patronage dividend or other distribution.2

Promotional Rewards cannot be exchanged for cash unless required by law.3

Inactive accounts and expiry

REI states the 2024 Co-op Member Reward expires January 3, 2027 at 11:59pm PT, and the 2025 Co-op Member Reward, issued March 1, 2026, expires February 27, 2027 at 11:59pm PT.4

Under Bylaws § 8.2(d), a patronage dividend paid in merchandise credits or a written notice of allocation expires and reverts to REI if not used or redeemed on or before the second January 3 following its declaration.2

REI Co-op Mastercard Rewards no longer expire for the life of the card account, and that account is the card issuer's to settle rather than the co-op's.5

How requests are reviewed

REI states it has discretion over expiration dates and redemption periods, and that the issuance and expiration dates of future rewards may vary year to year.4

Not in REI's published guidance6

  • A process for a deceased account holder
  • A complete list of the documents to send
  • How long a request takes
  • A mailing address for a written request
  • An estates portal or fax
  • Customer support hours

Sources5

A written request to Recreational Equipment can ask it to transfer the rewards to a named family member, preserve the account while the estate is opened, provide purchase and transaction records for the estate inventory and close the account.

Nothing in the account survives the holder, and Recreational Equipment allows no lifetime transfer of it either.

Digital Assets Recovery Letter for REI drafts that request from the estate's details.

SimplyTrustSimplyTrust Editorial·

Sources

Data sourced from Recreational Equipment, Inc. primary sources (7 pages reviewed). How we research.

REI estate claims

REI Co-op Customer Service

Estate requests go through general customer service.

Verified Sep 2026

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