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Recreational Equipment, Inc.

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Can you pass on your REI rewards when you die?

Recreational Equipment's terms forfeit REI rewards at death.

REI (Recreational Equipment, Inc.) is a consumer cooperative. A one-time $30 fee buys a lifetime co-op membership, which earns the annual Co-op Member Reward, an estimated 10 percent back on eligible full-price purchases, and a vote for the REI Board of Directors.

Under Recreational Equipment's terms, REI rewards are forfeited when the account holder dies. Recreational Equipment allows no lifetime transfer of rewards; the account holder can only redeem them.

What happens to REI at death

Forfeited at death

The co-op membership does not pass by any form of succession, and Promotional Rewards are not transferable upon death, so the lifetime membership and any unredeemed reward are forfeited at death.1, 2

Naming who acts after a death

Designation

There is no way to name a beneficiary or survivor for an REI Co-op membership: the member number is issued only in the member's name, and the membership cannot be transferred to someone else.3

Sources3

Recreational Equipment publishes no process specific to a deceased person's account; a written request goes by email to member@rei.com. There is no way to name a beneficiary or successor on a REI account.

SimplyTrustSimplyTrust Editorial·

Sources

Data sourced from Recreational Equipment, Inc. primary sources (7 pages reviewed). How we research.

REI customer support

REI Co-op Customer Service

Verified Sep 2026

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