Estate planning as a Enterprise Plus account holder

Enterprise Plus is the loyalty program for Enterprise Rent-A-Car, operated by Enterprise Holdings (now branded Enterprise Mobility, which also owns the National and Alamo brands). Members earn points on Enterprise rentals that are redeemable for free rental days. Unlike Hertz Gold+, Enterprise Plus publishes no death or estate exception to its rules: points are personal to the member, member-to-member transfers are capped at once per calendar year with no documented death waiver, and all points are forfeited when a membership is terminated for any reason. There is no published process for transferring a deceased member's points to an estate, a trust, a beneficiary, or a family member, so in practice the balance is lost at death.

When a Enterprise Plus account holder dies, their points are forfeited. The program's terms state that points do not constitute property of the account holder and cannot be transferred upon death, by operation of law, or through estate planning documents.

Members can transfer points to other Enterprise Plus participants while their account is active. Fees generally apply, but this is the most direct way to move points to family members.

What happens at death

Enterprise Plus does not publish any process for transferring a deceased member's points to an estate, a trust, a beneficiary, or a surviving family member. The published Terms & Conditions provide that, for members residing in countries other than Austria, Denmark, Germany, or Spain, points expire and are forfeited upon the earlier of (i) termination of the membership for any reason or (ii) inactivity for 36 consecutive months; points do not expire only as long as the member remains active with at least one qualifying rental every three years. Enterprise may terminate a membership for any reason, and all unused points and benefits are lost on termination. The only documented way to move points to another person is a voluntary member-to-member transfer made during the member's lifetime (100 to 20,000 points, once per calendar year, recipient must be an existing Enterprise Plus member in good standing whose account is activated before the transfer, irreversible once made). Enterprise publishes no death or divorce exception to the once-per-calendar-year transfer limit, in contrast to Hertz Gold+. As a result, a deceased member's points are in practice forfeited; a survivor's realistic step is to contact Enterprise Plus Member Services to report the death and close the account.