Estate planning as a Domino's account holder

Domino's Rewards is the loyalty program for Domino's Pizza in the United States, sponsored by Domino's National Advertising Fund Inc. It began in August 2015 as Domino's Piece of the Pie Rewards and was relaunched under the current name in September 2023. Members enroll by creating a Domino's Profile, earn 10 points on each qualifying order of $5 or more (capped at 10 points per day), and redeem points online for menu items at published point tiers. The points are the only estate-relevant asset, and the Program Rules address death directly: points are not property, carry no cash value, and are not transferable upon death. Points are also forfeited after 180 consecutive calendar days without earning or redeeming.

Domino's points are forfeited at death under the program's terms. The terms explicitly state that points are not the account holder's property and cannot be inherited, transferred by will, or assigned through any estate planning mechanism.

What happens at death

The Domino's Rewards Program Terms & Conditions address death expressly. Section D, under the heading "No Cash Value or Transferability," states that Points "do not constitute property, do not entitle a member a vested right or interest and have no cash value" and that "[a]s such, Points are not redeemable for cash, transferable or assignable for any reason, and are not transferable upon death, as part of a domestic relations matter or otherwise by operation of law." There is no beneficiary designation, no point transfer mechanism, and no estate-claim process. Section F adds an independent forfeiture trigger: a Participant who fails to either earn or redeem Points for 180 consecutive calendar days forfeits any Points remaining in the Domino's Profile, without compensation. Points are redeemable only online, for menu items at participating US locations, at point tiers the Sponsor may change; there is no published dollar cash value. The Program permits one Domino's Profile per person, and the Sponsor may modify or terminate the Program, with Points remaining at termination forfeited without compensation. The estate outcome is therefore forfeiture, stated by the Rules rather than inferred.

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