Estate planning as a Redbubble account holder

Redbubble is a global print-on-demand marketplace where independent artists upload artwork that is printed on demand on stickers, apparel, phone cases, wall art, and home decor. Artists earn a margin on each sale. A Redbubble account holds the artist's shop identity, uploaded designs, accrued earnings, and sales history. Per Redbubble's User Agreement, artists retain their intellectual property rights in uploaded content and grant Redbubble only a non-exclusive royalty-free license - meaning the copyright in the designs passes to the artist's estate separately from the Redbubble account itself. Redbubble's bereavement process closes the account (it does not transfer it), which removes all listings and ends future royalty income from that account.

After a Redbubble account holder dies, Articore Group Limited (Redbubble) may transfer accounts to a designated recipient, but this is handled case by case. The outcome depends on the documentation provided and is entirely at Articore Group Limited (Redbubble)'s discretion.

What happens at death

Redbubble's published bereavement process results in account closure, not transfer or continuation. The account closure help article states that when Redbubble loses an independent artist on the marketplace, the account needs to be closed as a requirement of law. Redbubble will require documentation to finalize closure (typically a death certificate and proof of relationship or executor authority), which can be submitted through the help-center request form as scanned attachments or by post. Once closed: the profile and all works will be removed, but any existing comments will remain; accrued earnings are paid out - less any applicable account fee - during the following monthly payment period. Redbubble commits to responding to bereavement requests within 48 hours. There is no documented pathway to transfer account ownership to an heir. Because the artist retains copyright per the User Agreement, the estate inherits the underlying designs and may re-upload them to a new Redbubble account or another platform.

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