Estate planning as a Peacock account holder

Peacock is NBCUniversal's streaming platform offering NBC shows, Universal films, live sports, and original content. An account holds profiles, watchlists, viewing history, and (on Premium Plus) downloaded content. Peacock offers three paid tiers: Select ($8.99/mo or $89.99/yr), Premium ($12.99/mo or $129.99/yr), and Premium Plus ($19.99/mo or $199.99/yr); no free tier is offered on the current plans page. Subscriptions are explicitly non-transferable under the Terms of Service. One account asset can outlive the subscription: a redeemed Peacock Gift Card balance is stored on the account as a credit that does not expire. Peacock publishes no bereavement-specific policy, so an estate handles a deceased holder's account through the standard cancellation, refund, and account-deletion paths.

Peacock accounts are forfeited at death under the program's terms. The terms explicitly state that accounts are not the account holder's property and cannot be inherited, transferred by will, or assigned through any estate planning mechanism.

What happens at death

A Peacock account is a paid streaming subscription with no owned media library, and it is non-transferable, so access ends at death and there is nothing to inherit. Peacock has no published bereavement or deceased-user policy and runs no discretionary estate review, so an estate is routed through the same cancellation, refund, and account-deletion paths as any other user. The Terms of Service (updated December 3, 2025) state in Section 2.2 that "Subscription purchases have no monetary value (for example, they are not a cash account or equivalent) and are purchases of only a limited, non-exclusive, revocable, non-assignable, and non-transferable right to access and use the Peacock Service in accordance with these Terms of Service. You may not transfer, sell, purchase, barter, or trade your subscription or attempt or offer to do so. Any attempted transfer will be null and void." Section 9.5 adds that the Terms "are binding upon and will inure to the benefit of the parties and their respective successors, heirs, executors, administrators, personal representatives, and permitted assigns," while voiding any assignment made without Peacock's prior written consent -- so a personal representative is recognized as standing in the subscriber's shoes even though the subscription itself cannot be reassigned. Cancellation takes effect at the end of the then-current subscription term, and the subscriber must cancel no later than the day before the next recurring billing date to avoid being charged for the next term (Sections 2.6.1 and 2.6.2). Section 2.6.3 states that "NO PRORATED REFUNDS OR CREDITS WILL BE ISSUED UNLESS REQUIRED BY APPLICABLE LAW OR IN THE CASE OF AN IMMEDIATE UPGRADE" while reserving to Peacock the right "TO ISSUE REFUNDS, CREDITS, OR DISCOUNTS IN OUR SOLE DISCRETION." Section 5.3 reserves the right to terminate any Peacock account that remains inactive for an extended period of time (for example, for more than one year). The one account asset with residual value is a Peacock Gift Card credit: under the separate Gift Card Terms, a redeemed Gift Card balance "will appear as a credit to the account until used," Gift Cards "do not expire," and the no-refund clause in Section 4 of those terms carries an "unless otherwise required by applicable law" carve-out. The Terms of Service do not address death, deceased users, estates, or beneficiaries.

Frequently asked questions