Estate planning as a Peacock account holder
NBCUniversal Media, LLC accounts are forfeited when the account holder dies
Peacock Help Center
Peacock Help Center
(General customer service)
Peacock is NBCUniversal's streaming platform offering NBC shows, Universal films, live sports, and original content. An account holds profiles, watchlists, viewing history, and (on Premium Plus) downloaded content. Peacock offers three paid tiers: Select ($7.99/mo or $79.99/yr), Premium ($10.99/mo or $109.99/yr), and Premium Plus ($16.99/mo or $169.99/yr); no free tier is offered on the current plans page. Subscriptions are explicitly non-transferable under the Terms of Use. Peacock publishes no bereavement-specific policy, so an estate handles a deceased holder's account through the standard cancellation and account-deletion paths.
Peacock accounts are forfeited at death under the program's terms. The terms explicitly state that accounts are not the account holder's property and cannot be inherited, transferred by will, or assigned through any estate planning mechanism.
What happens at death
A Peacock account is a paid streaming subscription with no owned media library and no stored value, and it is non-transferable, so access ends at death and there is nothing to inherit. Peacock has no published bereavement or deceased-user policy and runs no discretionary estate review, so an estate is routed through the same cancellation and account-deletion paths as any other user. The Terms of Use (effective December 3, 2025) describe the subscription as a "limited, non-exclusive, revocable, non-assignable, and non-transferable right to access and use the Peacock Service" (Section 2.2). Section 2.2 also states "You may not transfer, sell, purchase, barter, or trade your subscription or attempt or offer to do so," and Section 9.5 adds "You will not assign your rights or obligations hereunder without our prior written consent, and any assignment without our consent will be void and invalid at the outset." Cancellation takes effect at the end of the then-current subscription term, and the subscriber must cancel no later than the day before the next recurring billing date to avoid being charged for the next term (Sections 2.6.1 and 2.6.2). Section 5.3 reserves the right to terminate any Peacock account that remains inactive for an extended period of time (for example, for more than one year). The Terms do not address death, deceased users, estates, or beneficiaries.
Planning your estate
Protecting Peacock accounts while the account is active
No beneficiary designation, accounts can only be redeemed, not transferred, and 5-step plan.
View details →When someone dies
Handling Peacock accounts after a death
Accounts are forfeited under the official terms, 6-step process, and 5 required documents.
View details →There is no beneficiary designation option for Peacock. This means accounts cannot be directed to a specific person through the program itself, unlike traditional financial accounts.
Frequently asked questions
No. Section 2.2 of the Terms of Use states: "You may not transfer, sell, purchase, barter, or trade your subscription or attempt or offer to do so," and that the subscription is "a limited, non-exclusive, revocable, non-assignable, and non-transferable right to access and use the Peacock Service." Section 9.5 voids any assignment without Peacock's prior written consent. Family members have to create their own accounts.
No. Cancellation stops billing but leaves the account, email address, profile, watchlist, and viewing history on file. To permanently delete the account, submit a separate deletion request through Peacock's Help Center after the subscription is cancelled.
Peacock cannot stop charges billed by a third party. Cancel at the source: App Store Subscriptions for Apple, play.google.com/store/account/subscriptions for Google Play, My Subscriptions for Roku, Your Memberships and Subscriptions for Amazon, and directly with Comcast Xfinity, Cox, or Spectrum for internet/cable bundles. For Instacart+ or Walmart+ free-Peacock benefits, cancel the underlying membership.
Section 5.3 of the Terms of Use reserves the right to terminate any Peacock account that remains inactive for an extended period of time (for example, more than one year). It is a discretionary right, not an automatic process, and paid subscriptions continue billing regardless of activity, so waiting for inactivity termination is not a substitute for cancelling.
Peacock's plans page currently shows three paid tiers and no free option: Select ($7.99/mo or $79.99/yr) with ads and excluding sports, movies, and originals; Premium ($10.99/mo or $109.99/yr) with live sports, movies, and originals (with ads); and Premium Plus ($16.99/mo or $169.99/yr) which adds ad-free viewing (with limited exclusions for sports, live events, and select channels) and offline downloads. Annual plans are pitched as 12 months for the price of 10 on Premium and Premium Plus.
Sources
Data sourced from NBCUniversal Media, LLC primary sources (5 pages reviewed). How we research.
Peacock Help Center
Peacock Help Center
(General customer service)
