Can you pass on your Meta Ads account when you die?
Meta Platforms reviews requests about a Meta Ads account after a death case by case. While alive, the account holder can use authorized users.
Protecting Meta Ads accounts while the account is active
No beneficiary designation, lifetime transfer options for accounts, and 8-step plan.
How to protect your Meta Ads account while you are alive →Someone died. Handling Meta Ads accounts after a death
Transfer is handled on a case-by-case basis, 7-step process, and 9 required documents.
What happens to a Meta Ads account when someone dies →Meta Ads is the advertising platform for running ads across Facebook, Instagram, Messenger and the Audience Network from Meta Ads Manager. An ad account signs in with the owner's personal Facebook account and sits inside a business portfolio, where access is granted by role.
Meta Platforms decides what happens to a Meta Ads account after a death case by case; its terms promise no transfer. While the account holder is alive, Meta Platforms allows authorized users.
What happens to Meta Ads at death
Naming who acts after a death
- Designation
There is no beneficiary designation on a Meta ad account. The personal Facebook account is planned separately through a Legacy Contact, which does not reach the ad account.3
Sources3
- 1.Submit a request to get full control of a business portfolio
- 2.Available-funds refunds (Meta Business Help Center)
- 3.Meta Terms of Service, effective January 1, 2025
Meta Platforms publishes its own process for a deceased person's account: Submit a request to get full control of a business portfolio; a written request goes in through Meta Platforms' support ticket system. There is no way to name a beneficiary or successor on a Meta Ads account.
Sources
Data sourced from Meta Platforms, Inc. primary sources (16 pages reviewed). How we research.
Meta Ads customer support
Meta Business Help Center
Website
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