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Subsidiary of Cetera Holdings (Aretec Group, Inc.); Genstar Capital closed an equity reinvestment in Cetera in December 2023

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How to name beneficiaries and fund a trust at Cetera

Beneficiaries are managed in branch, by phone or by mail. Trust paperwork is taken in branch, by phone or by mail

Estate planning for your Cetera investment accounts starts with understanding how each one transfers at death. Beneficiary designations and trust retitling both bypass probate, but the right approach depends on the account type, your tax situation, and how much control you want over distributions.

Cetera has 11 product types, and the estate transfer rules differ across them. Some support Transfer on Death (TOD) designations, some can be retitled into a trust, and others pass through the estate if nothing is set up. Each is covered below.

Beneficiary form at Cetera

The custodian's TOD (transfer on death) agreement (for investment accounts) and The custodian's IRA adoption agreement or IRA beneficiary form (for IRAs).

Cetera Brokerage AccountJoint Brokerage AccountCetera Advisory AccountCetera Trust Account529 College Savings Account
1
Schedule a meeting with your Cetera-affiliated financial professional (find one)
2
Bring government-issued photo ID; bring a Certificate of Trust if a trust will be the beneficiary
3
The advisor prints the correct custodian form (Pershing, NFS, Cetera Investment Services, or Schwab) for each account
4
Complete the form with beneficiary details:
  • Full legal name, date of birth, and SSN for each beneficiary
  • Relationship and allocation percentage
  • IRAs use the custodian's IRA beneficiary form, not the TOD form used for taxable accounts
5
Sign with the advisor present and leave the original with the advisor for submission

Required Documents

  • Each beneficiary's full legal name, date of birth and Social Security number
  • Each beneficiary's relationship to the account holder
  • Primary and contingent allocation percentages
  • The trust's exact name, the date it was established and its tax ID (when naming a trust)
  • Government-issued photo ID (at a meeting with your financial professional)
  • Certificate of Trust (when naming a trust, at a meeting with your financial professional)

What Cetera says about beneficiaries and trusts

Each section is Cetera's own statement, with the document it comes from numbered under Sources.

Which accounts take a beneficiary3

Investment account

The operative designation form belongs to the custodian, and Cetera advisory accounts sit at four custodians: Pershing, National Financial Services, Cetera Investment Services and Charles Schwab.1

IRA

IRAs use the custodian's IRA beneficiary form, not the TOD form used for taxable accounts.2

529 plan

A 529 account uses a successor owner designation rather than a TOD beneficiary.2

Who can be named1

A trust

A trust can be named as beneficiary, giving the exact trust name, the date it was established and its tax ID.2

How many beneficiaries, and how shares are split

All accounts

The form takes primary and contingent beneficiaries with an allocation percentage for each.2

Beneficiary forms Cetera issues2

The custodian's TOD (transfer on death) agreement

For investment accounts. Completed by the account owner, through the advisor. Sent by the institution on request.1

The custodian's IRA adoption agreement or IRA beneficiary form

For IRAs. Completed by the account owner, through the advisor. Sent by the institution on request.1

What Cetera's agreement says about beneficiaries2

A designation and a will

A named beneficiary controls the account at death and overrides your will.2

Online access

The AdviceWorks client portal is a document and account-view platform, not a place to change a beneficiary.4

Which accounts a trust can hold2

IRA

IRAs and employer plans cannot be retitled to a trust; the trust can only be named as beneficiary.2

Investment account

Retitling an existing Cetera brokerage or advisory account into your trust is a custodian transaction that your advisor submits.1

Trust account forms Cetera issues1

The custodian's account retitling or trust account application

Completed by the trustee, through the advisor. Sent by the institution on request.1

Accounts handled elsewhere5

Cetera Trust Company, N.A.

Corporate trustee, successor trustee and directed trustee services, a separate engagement from retitling5

Pershing LLC

Custodian for accounts at Cetera Advisors and Cetera Financial Specialists, and some at Cetera Wealth Services1, 6, 7, 8

National Financial Services

Custodian for some accounts at Cetera Wealth Services1, 8

Cetera Investment Services LLC

Custodian for its own accounts, as a self-clearing broker-dealer1, 9

Charles Schwab

Custodian for some Cetera Investment Advisers accounts1

Not in Cetera's published guidance3

  • An online way to name a beneficiary
  • Cetera's own beneficiary form
  • Cetera's own trust account form

Sources9

SimplyTrustSimplyTrust Editorial·

Sources

Data sourced from Cetera primary sources (15 pages reviewed). How we research.

Download these Cetera instructions

Download instructions for the whole estate

A printable PDF with the steps, required documents, and contact details — verified against Cetera primary sources. Bring it to the branch or keep it beside the phone.

Cetera estate support

Cetera Trust Company, N.A.

Mailing address

Cetera Trust Company, N.A., 655 W. Broadway, 11th Floor, San Diego, CA 92101
Verified Sep 2026

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