How to name beneficiaries and fund a trust at Associated Bank

Covers 8 deposit, 6 retirement, 1 investment, and 2 lending accounts — beneficiaries can be managed online

Associated Bank

Subsidiary of Associated Banc-Corp

associatedbank.com
Associated Bank logo
Private Banking
Home Equity & Auto Lending
Mortgage Direct Lending
Auto Finance
HSA / Benefits Connection (Participant)
HSA / Benefits Connection (Employer)
COBRA Services
Personal Visa Credit Card
Business Credit Card
Business / Commercial Banking and Associated Connect
Digital Banking username and password assistance (personal)
Retirement Plans and 401(k)
International

Associated Bank Private Wealth - Trust & Estate Administration (fiduciary services provided through Associated Trust Company, N.A.)

Private Banking
Associated Investment Services Guidance Center (Monday-Friday 8 a.m. to 5 p.m. CT)
Business Customer Care (Estate Checking)

Customer Care (account holder deceased) -- Associated Bank publishes no separate claims department, claim form, or claims portal; deposit-account claims are handled at a branch or through this line

Mailing Address

Associated Bank, WE CARE Department, 1305 Main Street, MS 7722, Stevens Point, WI 54481-0327 (the bank's published address for written complaints and for mortgage requests for information and error resolution -- it is not a claims intake; deliver account claim documents to a branch or as Customer Care directs)

Private Wealth - Trust & Estate Administration
WE CARE Team escalation (complaints)
Mortgage Direct Lending (deceased borrower, Successor in Interest)
Home Equity and Auto Lending
HSA / Associated Benefits Connection (Participant)
Associated Investment Services (brokerage accounts)
Verified Sep 2026

The key to protecting your Associated Bank accounts is making sure each one has a transfer mechanism in place—either a beneficiary designation or trust ownership. Without one, the account goes through probate, adding time, cost, and court involvement for your family.

Associated Bank has 17 product types, and the estate transfer rules differ across them. Some support Payable on Death (POD) designations, some can be retitled into a trust, and others will require probate if nothing is set up. Each is covered below.

Associated Access CheckingAssociated Balanced CheckingAssociated Choice CheckingAssociated SavingsAssociated Relationship SavingsAssociated Select Money MarketAssociated Certificate of DepositAssociated Benefits Connection HSA
1
The online channel covers EMPLOYER RETIREMENT PLANS ONLY. Deposit-account POD designations cannot be made online -- for those, use the in-branch or by-phone steps below
2
Log in to the Retirement Plan Services site at https://retirement.associatedbank.com and click the My Profile icon, which opens the Beneficiaries page
3
Add or edit primary and contingent beneficiaries:
  • Enter percentages in whole numbers; primary and contingent percentages must each total 100%
  • The maximum number of primary and contingent beneficiaries is 100
  • To name a trust, estate or charity, check the corresponding box and enter its name and Tax ID/EIN; the name field is limited to 39 characters, so abbreviate, and add a contact person in the Address 1 field
  • If the Tax ID/EIN is unknown, the site instructs you to use the last four digits of your own Social Security number
4
Click Save. A confirmation is emailed or mailed depending on your mail confirm election
5
If you are married and naming anyone other than your spouse as primary beneficiary, your spouse must consent IN WRITING for the designation to be valid -- download the Beneficiary form from View > Enrollment Book > forms, complete it, and return it to your HR or Benefits representative. The online entry alone does not complete a non-spouse designation
6
Questions: Customer Care at 800-431-4649

Required Documents

  • Trust name, date established, and tax ID (EIN or SSN)

Special Requirements

  • Signatures of ALL account holders are required to add, change, or remove POD beneficiaries (Deposit Account Agreement section 4.4)
  • An agent (power of attorney) cannot designate, remove or change POD beneficiaries unless Associated Bank determines the agency document clearly authorizes the agent to exercise testamentary powers, and an agent may never name himself or herself as a POD beneficiary unless the document clearly authorizes the agent to exercise agency powers for the agent's own benefit (section 4.16)
  • Associated Bank may require the agent to provide current government-issued identification and identifying information, including the agent's Social Security number, before adding the agent to the account
  • Beneficiaries must be living to claim an interest in the funds
  • If multiple POD beneficiaries are named, funds belong to the surviving POD beneficiaries equally with NO right of survivorship unless the designation form says otherwise -- the agreement's own example is that where two beneficiaries survive the owner and one then dies, half is paid to the living beneficiary and half to the deceased beneficiary's ESTATE, which can pull a POD account into probate after all (section 4.4)
  • No joint tenant or POD beneficiary has to survive the deceased account holder by any period for ownership to transfer (section 4.5) -- Associated Bank imposes no survivorship waiting period
  • POD beneficiaries have no ownership interest in the account until all account holders are deceased
  • The person creating the designation keeps the right to change the beneficiaries, change the account type, and withdraw all or part of the deposit at any time on written notice to the bank
  • A change is not effective until it has been entered into the bank's account information system, even after all paperwork is signed and delivered (section 4.20) -- verify the change took effect rather than relying on the signed form
  • Named beneficiaries override instructions in a will
SimplyTrustSimplyTrust Editorial·

Sources

Data sourced from Associated Bank primary sources (27 pages reviewed). How we research.

Download these Associated Bank instructions

Download instructions for the whole estate

A printable PDF with the steps, required documents, and contact details — verified against Associated Bank primary sources. Bring it to the branch or keep it beside the phone.

Estate planning articles

Learn how to protect your Associated Bank accounts and other assets with trusts, beneficiary designations, and estate planning documents.

More estate planning resources

Explore related tools and documents to complete your estate plan.

How Much Does Probate Cost?

Estimate attorney fees, executor fees, court costs, and timeline for probating an estate in your state. See if the estate qualifies for simplified probate procedures.

Use Calculator

Who Inherits Without a Will?

Find out who inherits your estate and how much they get if you die without a will. Based on your state's intestate succession laws.

Use Calculator

How Much Are Estate & Inheritance Taxes?

Calculate federal estate tax, state estate tax (12 states + DC), and inheritance tax (5 states) for an estate or trust.

Use Calculator

What Does Estate Planning Actually Cost?

See the true cost of estate planning. Compare SimplyTrust, Trust & Will, LegalZoom, and attorneys including life events like marriage, divorce, and having children.

Compare Costs

How Much Does a Revocable Living Trust Cost?

Compare the cost of creating a revocable living trust. See how SimplyTrust, Trust & Will, LegalZoom, and attorneys compare over 5 years including life events.

Compare Costs

How Much Does a Will Cost?

Compare the cost of creating a will. See document costs plus probate fees your heirs will pay. Compare SimplyTrust, Trust & Will, LegalZoom, and attorneys.

Compare Costs