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What to do when an American Family account holder dies

Report the death to American Family's Life Insurance Claims at 1-800-692-6326 ext. 78080

When an insured person dies, the beneficiary or executor should contact American Family's Life Insurance Claims at 1-800-692-6326 ext. 78080 to start the claims process. Insurance proceeds are paid directly to the named beneficiary and do not go through probate. How quickly the claim is processed depends on the policy type, documentation, and cause of death.

Death claim process

Here is the step-by-step death claim process at American Family:

Filing a claim

1
Confirm which company carries the policy before you file.
  • Life insurance: American Family Life Insurance Company. Use the Report a Life Insurance Claim form or the life claims line
  • Annuities: Protective Life Insurance Company issues and pays them, through American Family Brokerage, Inc. That claim is filed with Protective, not with American Family
  • Auto, home and renters policies pay no death benefit
  • American Family Life policy numbers are 8 digits and begin with S, U, L, P, J, 0, 1, 2, 3 or 9. A number in any other format is not an American Family Life policy
2
Report the death to American Family Life Insurance Company by one of these routes.
3
Give the information the report form asks for.
  • The insured: full name, date of birth, date of death, state of residence, and the state or country where the death occurred
  • Cause of death: accident, homicide, natural (illness), suicide, or other
  • Policy number, if available (optional on the form)
  • The reporter: name, relationship to the deceased person, address, phone and email. Funeral home information can be added in the optional field
  • Beneficiary contact information, relationships to the insured, and dates of birth speed processing
4
Send the documents listed below, including the claim forms American Family Life Insurance Company sends to each beneficiary.
5
Claim requests and inquiries are handled Monday through Friday, except holidays. American Family responds by phone, U.S. mail or email within 10 business days, and pays once all forms and documentation are received and the claim is approved.

Required Documents

  • Death certificateA certified copy.
  • Funeral home contact information
  • Completed claim forms provided by American Family Life Insurance Company, one sent to each beneficiary
  • IRS Form W-9 (Request for Taxpayer Identification Number and Certification)
  • Policy number, if available8 digits, beginning with S, U, L, P, J, 0, 1, 2, 3 or 9.
  • Original policy or contract, if available
  • Trust documents and trustee identification, if a trust is the beneficiary

Claims Contact

Forms American Family issues2

Report a Life Insurance Claim

Completed by anyone reporting the death. Completed online.1

Claim forms for each beneficiary

Completed by each beneficiary. Sent by the institution on request.2

What happens to each kind of account3

Life insurance policy

Life insurance claims go to American Family Life Insurance Company, and the benefit is paid to the named beneficiary outside probate.2

Annuity

Annuities are issued and paid by Protective Life Insurance Company through American Family Brokerage, Inc. The annuity death claim is filed with Protective, not with American Family.2

Auto, home or renters policy

An auto, home or renters policy pays no death benefit and has no beneficiary, so no life claim is filed for it. Coverage is transferred to the heir or trust that takes title, or cancelled once the vehicle or property is sold or retitled.2

Cancellation runs through the agency owner; the customer care center routes the request to the agent or submits a cancellation request form for you. An accident or storm-damage claim is reported separately at amfam.com/claims.2, 3

Accounts handled elsewhere1

Protective Life Insurance Company

Annuities sold through American Family Brokerage, Inc., including the annuity death claim2

Help American Family offers survivors1

Empathy

Beneficiaries can enroll with Empathy at no cost for help with the administrative, emotional, legal and financial work after a death, including settling the estate, probate, claiming benefits and cancelling accounts. Empathy is not affiliated with American Family Life and is solely responsible for its services.2

Who qualifies: Beneficiaries of eligible American Family Life Insurance Company policies sold by American Family agency owners. Not available for all policies in Oregon. Ask the claims representative or agency owner to enroll you.

What American Family's agreement and guidance say3

Who can get account information

Anyone can report the death, but the report form states: "if you are not the named beneficiary on the policy(ies), we will be unable to provide any information or communications to you."1

Telling the institution

The report form states that "completion of this form does not admit that American Family Life Insurance Company has any insurance in force and does not waive any of its rights and defenses." Reporting a death is not a coverage determination.1

How proceeds are paid

Once the claim is approved the beneficiary chooses a settlement option: a lump sum by check or electronic funds transfer, or a Retained Asset Account, an interest-bearing draft account that works like a checking account, with a $500 withdrawal minimum.2

The other options are Interest Income (annual interest payments, with withdrawals or full payout at any time), Fixed Period (equal installments over 5 to 30 years), Life Income (payments for your lifetime), and Fixed Amount (equal payments until the proceeds run out). Options vary by contract.2

Sources3

Download instructions for the whole estate

American Family's Life Insurance Claims can be reached by phone at 1-800-692-6326 ext. 78080 for questions throughout the claims process.

SimplyTrustSimplyTrust Editorial·

Sources

Data sourced from American Family primary sources (18 pages reviewed). How we research.

American Family death claims support

Life Insurance Claims (American Family Life Insurance Company)

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Mailing address

American Family Life Insurance Company, 6000 American Parkway, Madison, WI 53783
Verified Sep 2026

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