Estate planning at American Family

How to protect 11 American Family accounts — manage beneficiaries in-branch, and file death claims

American Family

Insurance · Nationwide

amfam.com
American Family logo

Customer Service

Mailing Address

6000 American Parkway, Madison, WI 53783

Customer Service

Mailing Address

6000 American Parkway, Madison, WI 53783

Life Insurance Claims

Mailing Address

6000 American Parkway, Madison, WI 53783

Verified Jul 2026

With 11 products relevant to estate planning, American Family policyholders need to understand how beneficiary designations control where proceeds go. These designations override a will, so the names on file with American Family are what determine who receives the death benefit.

Beneficiary changes at American Family can be made in branch, by mail, and by phone.

American Family provides specific procedures for both proactive estate planning and filing claims after a death.


Frequently asked questions

Contact your American Family agent or call 1-800-MYAMFAM (1-800-692-6326) for a beneficiary designation form; changes are not currently made through the My Account portal. Provide each beneficiary's full legal name, relationship, and percentage allocation totaling 100%, and name contingent beneficiaries. To name a trust, use the full legal trust name, date established, trustee names, and trust EIN. Only the policy owner may sign, and the change takes effect once a complete form is received at the AFLIC Home Office (6000 American Parkway, Madison, WI 53783). A beneficiary designation overrides instructions in a will.

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Sources

Data sourced from American Family primary sources (23 pages reviewed). How we research.

Estate planning articles

Learn how to protect your American Family accounts and other assets with trusts, beneficiary designations, and estate planning documents.