Can you pass on your Google Ads account when you die?
Google reviews requests about a Google Ads account after a death case by case. While alive, the account holder can use transferring the account and authorized users.
Protecting Google Ads accounts while the account is active
No beneficiary designation, lifetime transfer options for accounts, and 6-step plan.
How to protect your Google Ads account while you are alive →Someone died. Handling Google Ads accounts after a death
Transfer is handled on a case-by-case basis, 8-step process, and 6 required documents.
What happens to a Google Ads account when someone dies →Google Ads is the advertising platform a person or business uses to run search, display, video and shopping campaigns. It signs in with a Google Account and has its own administration and billing; agencies often hold a manager (MCC) account above several linked accounts.
Google decides what happens to a Google Ads account after a death case by case; its terms promise no transfer. While the account holder is alive, Google allows transferring the account and authorized users.
What happens to Google Ads at death
Naming who acts after a death
Google publishes its own process for a deceased person's account: Google deceased user request (troubleshooter), with the Google Ads Account Access Request form for account access; a request goes in through Google's online form. There is no way to name a beneficiary or successor on a Google Ads account.
Sources
Data sourced from Google LLC (Alphabet Inc.) primary sources (10 pages reviewed). How we research.
Google Ads customer support
Google Ads Help
Website
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