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How to name beneficiaries and fund a trust at Baird

Beneficiaries are managed in branch, by phone or by mail. Trust paperwork is taken in branch or by mail

The key to protecting your Baird investment accounts is making sure each one has a transfer mechanism in place—either a beneficiary designation or trust ownership. Without one, the account goes through probate, adding time, cost, and court involvement for your family.

With 17 product types, Baird offers a range of transfer options. Some investment accounts support Transfer on Death (TOD) designations, others can be retitled into a trust, and some require probate if no beneficiary is designated. The sections below break down each step.

Beneficiary form at Baird

Transfer on Death (TOD) Beneficiary Designation form (for investment accounts), IRA Beneficiary Designation form (for IRAs) and Beneficiary Designation Form (ZZ-BEN-DES), for directly-held Baird Funds mutual fund accounts.

Open the form →
Individual Brokerage AccountJoint Brokerage AccountBaird Advisory ChoicePrivate Investment ManagementMutual Fund/ETF Asset Allocation ProgramBaird Recommended Managers / UMABaird Cash Management ProgramBaird 529 College Savings PlanBaird Trust AccountBaird UTMA/UGMA Custodial Account
1
Contact your Baird Financial Advisor to request beneficiary designation forms
2
Complete the appropriate beneficiary designation form:
  • For brokerage accounts: complete the Transfer on Death (TOD) Beneficiary Designation form
  • For retirement accounts: complete the IRA Beneficiary Designation form
3
Provide beneficiary information:
  • Full name, relationship, date of birth, SSN, and address
  • For trusts as beneficiary: trust name, date established, and EIN
  • Percentage allocations for primary and contingent beneficiaries (must total 100%)
4
Review and sign completed forms with your Financial Advisor

Required Documents

  • Beneficiary's full name and relationship
  • Beneficiary's date of birth
  • Beneficiary's Social Security number
  • Beneficiary's address
  • Trust name, date established and EIN (for a trust as beneficiary)
  • Beneficiary designation form, signed (returned to your Financial Advisor or by mail)

What Baird says about beneficiaries and trusts

Each section is Baird's own statement, with the document it comes from numbered under Sources.

Which accounts take a beneficiary3

Investment account

Brokerage and advisory accounts custodied at Baird take a TOD designation on the advisor-provided Transfer on Death (TOD) Beneficiary Designation form.1

IRA

IRAs custodied at Baird take the advisor-provided IRA Beneficiary Designation form.1

Directly registered shares

TOD registration on a directly-held Baird Funds account is not available to an owner that is a corporation, trust or partnership, or to a resident of a state that has not adopted the Uniform Transfer on Death Security Registration Act.2

Who can be named2

A trust

A trust can be named as beneficiary on brokerage and retirement accounts.1

An owner of the account, directly registered sharess

On the Baird Funds form, a joint owner listed in the account information section cannot also be named as a beneficiary.2

How many beneficiaries, and how shares are split

All accounts

Percentage allocations for primary and contingent beneficiaries must total 100%.1

Directly registered shares

A directly-held Baird Funds TOD account accepts up to nine beneficiaries and does not permit per stirpes or lineal-descendant designations. If no percentage is given on the form, the transfer agent gives each beneficiary an equal share.2

IRA

A Baird-custodied IRA allows a per stirpes election.1

What a designation takes to be effective

All accounts

For brokerage and advisory accounts custodied at Baird, a designation "may only be made in a format provided by or acceptable to Baird in Baird's sole discretion."3

The directly-held Baird Funds form requires the spouse's signature if the owner resides in AZ, CA, ID, LA, NV, NM, TX, WA or WI and names someone other than or in addition to the spouse as primary beneficiary.2

IRA

For a Baird-custodied IRA, Baird relies on the client's written representation that a spouse consented. Baird collects no form and has "no duty to determine" marital status.1

Beneficiary forms Baird issues3

Transfer on Death (TOD) Beneficiary Designation form

For investment accounts. Completed by the account owner, from your Baird Financial Advisor. Sent by the institution on request.1

Return to

Mailing address: Baird, P.O. Box 0672, Milwaukee, WI 53201-0672

IRA Beneficiary Designation form

For IRAs. Completed by the account owner, from your Baird Financial Advisor. Sent by the institution on request.1

Return to

Mailing address: Baird, P.O. Box 0672, Milwaukee, WI 53201-0672

Beneficiary Designation Form (ZZ-BEN-DES), for directly-held Baird Funds mutual fund accounts

Available to download.2, 4

Return to

Mailing address: U.S. Bank Global Fund Services, PO Box 219252, Kansas City, MO 64121-9252 (overnight: 801 Pennsylvania Ave Suite 219252, Kansas City, MO 64105-1307)

What Baird's agreement says about beneficiaries2

A designation and a will

Beneficiary designations typically take precedence over wills or trusts.1

When a designation takes effect

A Baird Funds designation "will not be in force unless it is signed and received by the custodian ... before the death of the account owner(s)."2

Trust account forms Baird issues1

Trust account application

Completed by every trustee signs. Sent by the institution on request.1

What Baird says about trust accounts2

Who signs for the trust

All trustees must sign the trust account application and provide the required identification.1

Whether a new account is opened

Accounts can be retitled to a trust or a new trust account opened. For existing accounts, the Financial Advisor facilitates the change of registration.1

Accounts handled elsewhere1

Baird Trust Company

Corporate trustee services for trust arrangements5

Not in Baird's published guidance1

  • Public download of the Baird-custodied TOD and IRA forms

Sources5

SimplyTrustSimplyTrust Editorial·

Sources

Data sourced from Baird primary sources (17 pages reviewed). How we research.

Download these Baird instructions

Download instructions for the whole estate

A printable PDF with the steps, required documents, and contact details — verified against Baird primary sources. Bring it to the branch or keep it beside the phone.

Baird estate support

Baird Trust Company

Baird Trust Technology Support, Client Information Portal

1-877-226-1244Monday-Friday 7:30 AM-5:00 PM ET

Baird Online Support

Cash Management

Mailing address

Baird Trust Company, 500 W. Jefferson St., Suite 2600, Louisville, KY 40202
Verified Sep 2026

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