How to name beneficiaries and fund a trust at Baird

Covers 10 investment, and 7 retirement accounts — beneficiaries must be updated in-branch

Baird

Subsidiary of Baird Financial Corporation

rwbaird.com
Baird logo
Mailing Address

Robert W. Baird & Co. Incorporated, P.O. Box 0672, Milwaukee, WI 53201-0672

Baird Trust Company

Toll-Free888-878-7845
Mailing Address

Baird Trust Company, 500 W. Jefferson St., Suite 2600, Louisville, KY 40202

Baird Trust Technology Support (Client Portal)
Baird Online Support
Cash Management

Estate Settlement (via Financial Advisor)

Mailing Address

Robert W. Baird & Co. Incorporated, P.O. Box 0672, Milwaukee, WI 53201-0672

Baird Trust Estate Settlement
Baird Trust Estate Settlement (Louisville)
Verified Jul 2026

The key to protecting your Baird investment accounts is making sure each one has a transfer mechanism in place—either a beneficiary designation or trust ownership. Without one, the account goes through probate, adding time, cost, and court involvement for your family.

With 17 product types, Baird offers a range of transfer options. Some investment accounts support Transfer on Death (TOD) designations, others can be retitled into a trust, and some require probate if no beneficiary is designated. The sections below break down each step.

Individual Brokerage AccountJoint Brokerage AccountBaird Advisory ChoicePrivate Investment ManagementMutual Fund/ETF Asset Allocation ProgramBaird Recommended Managers / UMABaird Cash Management ProgramBaird 529 College Savings PlanBaird Trust AccountBaird UTMA/UGMA Custodial Account
1
Contact your Baird Financial Advisor to request beneficiary designation forms
2
Complete the appropriate beneficiary designation form:
  • For brokerage accounts: complete the Transfer on Death (TOD) Beneficiary Designation form
  • For retirement accounts: complete the IRA Beneficiary Designation form
3
Provide beneficiary information:
  • Full name, relationship, date of birth, SSN, and address
  • For trusts as beneficiary: trust name, date established, and EIN
  • Percentage allocations for primary and contingent beneficiaries (must total 100%)
4
Review and sign completed forms with your Financial Advisor

Required Documents

  • Trust name, date established, and tax ID (EIN or SSN)

Special Requirements

  • The public IRA Beneficiary Addition/Change Form applies only to directly-held Baird Funds mutual fund IRAs and is processed by the custodian, U.S. Bank Global Fund Services; brokerage and advisory accounts custodied at Baird use advisor-provided TOD and IRA beneficiary forms with no public download URL
  • Trusts can be named as beneficiaries on brokerage and retirement accounts
  • Beneficiary designations typically take precedence over wills or trusts
  • Baird operates through a Financial Advisor relationship model; most account changes go through your advisor
  • Spousal consent may be required for certain retirement account beneficiary changes
SimplyTrustSimplyTrust Editorial·

Sources

Data sourced from Baird primary sources (20 pages reviewed). How we research.

Download these Baird instructions

Download instructions for the whole estate

A printable PDF with the steps, required documents, and contact details — verified against Baird primary sources. Bring it to the branch or keep it beside the phone.

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