Covers 13 insurance accounts — beneficiaries can be updated by phone
Brand change
Great American Life Insurance Company was acquired by Massachusetts Mutual Life Insurance Company in May 2021 and changed its name to MassMutual Ascend Life Insurance Company effective on or about October 3, 2022. It is the same legal entity under a new name and remains a wholly owned MassMutual subsidiary in Cincinnati, Ohio. Existing Great American Life contract numbers, policy terms, and benefits are unchanged. Use MassMutual Ascend for all servicing: annuity contracts 800-854-3649, life insurance policies 888-863-5891, death claims 800-854-3649 (fax 513-412-5122, ClaimDocs@mmascend.com), P.O. Box 5420, Cincinnati, OH 45201-5420. Note the separate MassMutual (Springfield, MA) record covers policies written by the parent company, not by Great American Life / MassMutual Ascend. Effective October 2022.
Great American Life is now part of MassMutual. The procedures below reflect Great American Life's accounts during the transition. View the MassMutual estate planning page.
Customer Service (MassMutual Ascend, formerly Great American Life)
MassMutual Ascend, P.O. Box 5420, Cincinnati, OH 45201-5420
Customer Service (MassMutual Ascend, formerly Great American Life)
MassMutual Ascend, P.O. Box 5420, Cincinnati, OH 45201-5420
Claims Department
MassMutual Ascend, Attn: Claims Department, P.O. Box 5420, Cincinnati, OH 45201-5420
For Great American Life policyholders, estate planning comes down to one critical step: making sure the right beneficiaries are named on every policy. Insurance proceeds bypass probate entirely and go directly to whoever is listed—regardless of what a will says. When estate tax planning or controlled distributions are a factor, a trust can be named as beneficiary instead.
With 13 product types, Great American Life offers a range of transfer options. Some policies support beneficiary designations, others can be retitled into a trust, and some require probate if no beneficiary is designated. The sections below break down each step.
Data sourced from Great American Life primary sources (19 pages reviewed). How we research.
A printable PDF with the steps, required documents, and contact details — verified against Great American Life primary sources. Bring it to the branch or keep it beside the phone.
Customer Service (MassMutual Ascend, formerly Great American Life)
MassMutual Ascend, P.O. Box 5420, Cincinnati, OH 45201-5420
Customer Service (MassMutual Ascend, formerly Great American Life)
MassMutual Ascend, P.O. Box 5420, Cincinnati, OH 45201-5420
Claims Department
MassMutual Ascend, Attn: Claims Department, P.O. Box 5420, Cincinnati, OH 45201-5420
Learn how to protect your Great American Life accounts and other assets with trusts, beneficiary designations, and estate planning documents.
Learn how to protect your Great American Life accounts and other assets with trusts, beneficiary designations, and estate planning documents.
Get a complete guide for your specific circumstances.

Your family is growing. Your protection should too. Guardian nominations, trusts for minors, beneficiary updates, and the documents new parents need in place.
Learn more
What married couples need in place: one joint trust or two, wills, beneficiary updates, and the spousal rights your state grants you automatically.
Learn more
How to put your house in a revocable trust: the deed you record, what it does to your mortgage and property taxes, and when a TOD deed is simpler.
Learn more
Retirement changes your financial picture. Healthcare directives, beneficiary reviews, long-term care planning, and protecting what you've built.
Learn more