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Subsidiary of Public Holdings, Inc.

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How to designate beneficiaries at Public

Beneficiaries are managed online

The key to protecting your Public investment accounts is making sure each one has a transfer mechanism in place—either a beneficiary designation or trust ownership. Without one, the account goes through probate, adding time, cost, and court involvement for your family.

Public has 8 investment accounts with different estate transfer rules. Here is how beneficiary designations, trust ownership, and probate apply to each one.

High-Yield Cash Account
1
For IRAs, in the Public app:
  • Tap the menu icon in the top left corner
  • Tap Settings, then Profile, then Personal information
  • Tap Beneficiaries, tap the IRA account, and tap the +Add button in the top right corner
2
For IRAs, on the Public website:
  • Click the menu icon in the top right corner
  • Scroll down on the Personal Information page
  • Click Beneficiaries, select the IRA account, and tap the +Add button in the top right corner
3
For non-retirement brokerage accounts:
  • Adding a beneficiary in the app is not available; contact Member Support through in-app chat or at support@public.com to add a TOD registration

What Public says about beneficiaries and trusts

Each section is Public's own statement, with the document it comes from numbered under Sources.

Which accounts take a beneficiary2

Investment account

A transfer on death (TOD) registration on a non-retirement brokerage account cannot be added in the app. It is added manually by Member Support, as a process separate from an IRA beneficiary designation.1

IRA

IRA beneficiaries are added in the Public app or on the website.2

Who can be named3

A person, IRAs

The Apex IRA custodial agreement lets the owner designate one or more persons as beneficiary, in the app or on the website.3

An entity other than a trust or a business, IRAs

The Apex IRA custodial agreement lets the owner designate one or more entities as beneficiary, in the app or on the website.3

Someone outside the United States, investment accounts

Public cannot transfer securities ownership to a non-U.S. person. For a TOD beneficiary outside the U.S., Public liquidates the account and wires the funds, and further restrictions may apply depending on the beneficiary's country of residence.4

Which accounts a trust can hold1

Custodial account (UTMA/UGMA)

Public does not offer custodial accounts.5

What Public says about trust accounts1

Whether a new account is opened

Public lists Trust Accounts as coming soon on its product menu. No trust-titled account can be opened today, and no existing account can be retitled to a trust.6

Not in Public's published guidance5

  • What the owner provides to name a beneficiary
  • A TOD form name
  • A mailed TOD process
  • A procedure for holding an account in a trust
  • Which trust documents it accepts

Sources6

SimplyTrustSimplyTrust Editorial·

Sources

Data sourced from Public primary sources (25 pages reviewed). How we research.

Download these Public instructions

Download instructions for the whole estate

A printable PDF with the steps, required documents, and contact details — verified against Public primary sources. Bring it to the branch or keep it beside the phone.

Public estate support

Member Support

Hours

Monday-Friday 9:00 AM-5:00 PM ET

Mailing address

Open to the Public Investing, Inc., Attention: Customer Support, 228 Park Ave. S, Suite 97716, New York, NY 10003

Estate requests go through general customer service.

Death claims supportNotify online →
Verified Sep 2026

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