How to name beneficiaries and fund a trust at EquiTrust

Covers 20 insurance accounts — beneficiaries can be updated by phone

EquiTrust

Subsidiary of Magic Johnson Enterprises (majority controlling interest)

equitrust.com
EquiTrust logo

Policyholder Services

Fax1-515-226-5101
Mailing Address

EquiTrust Life Insurance Company, P.O. Box 14500, Des Moines, IA 50306-3500

Website Support

Policyholder Services

Fax1-515-226-5101
Mailing Address

EquiTrust Life Insurance Company, P.O. Box 14500, Des Moines, IA 50306-3500

Website Support

Claims Department

Fax1-515-226-5101
Mailing Address

EquiTrust Life Insurance Company, P.O. Box 14500, Des Moines, IA 50306-3500 (overnight: 7100 Westown Parkway, Suite 200, West Des Moines, IA 50266-2521)

Trust and estate claims (trustee/executor must call rather than use the online Report A Death form)
Verified Jul 2026

Estate planning with EquiTrust policies centers on beneficiary designations—the single most important step for ensuring life insurance proceeds and annuity benefits reach the intended recipients without probate involvement. Unlike bank or brokerage accounts, insurance products are not retitled into trusts; instead, trusts are named as beneficiaries when estate tax planning or controlled distributions are needed.

EquiTrust offers 20 policies, each with its own transfer rules. The sections below cover how to set up beneficiaries, fund a trust, and which products support each approach.

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1
Call EquiTrust at 866-598-3692 (Monday-Thursday, 8:00 AM - 5:00 PM CT; Friday, 8:00 AM - 2:00 PM CT)
2
Provide your contract or policy number and verify your identity
3
Request a Beneficiary Designation Form
4
A representative will mail the form to your address on file

Required Documents

  • Trust name, date established, and tax ID (EIN or SSN)

Special Requirements

  • Percentage allocations must total 100% for each beneficiary tier (primary and contingent)
  • Beneficiary designations override instructions in a will
  • Only the contract or policy owner can change beneficiary designations
  • An irrevocable beneficiary cannot be changed without the beneficiary written consent
  • Spousal consent may be required in community property states
  • For restricted payout instructions, use form ET-2533NQ (non-qualified) or ET-2533Q (qualified)
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Sources

Data sourced from EquiTrust primary sources (29 pages reviewed). How we research.

Download these EquiTrust instructions

Download instructions for the whole estate

A printable PDF with the steps, required documents, and contact details — verified against EquiTrust primary sources. Bring it to the branch or keep it beside the phone.

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