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Learn about NIL rights in estate planning and how name, image, and likeness assets transfer through trusts and wills. Protect valuable personal brand assets ...
NIL (name, image, and likeness) rights can be protected through estate planning documents like trusts and wills that specifically address these intellectual property assets. You can designate who controls your personal brand, social media accounts, and commercial use of your identity. Many states recognize posthumous personality rights, allowing your estate to continue licensing your name and image for commercial purposes. Including NIL rights in your estate plan ensures your family can benefit from any ongoing value in your personal brand rather than losing control of these potentially valuable assets.