Phillip Reyland
CEO
Phillip co-founded and scaled Datapeople, a language analytics startup, to Series A, and previously built and led Byte Dept, a digital product agency serving enterprise clients like the NFL, NYT, and Samsung.
About
Clarity is the ultimate kindness
The greatest gift you leave your family isn't money. It's a plan. Knowing what you wanted. Knowing where to find it. Knowing they're not guessing.
Every family deserves a plan.
Not just families with wealth managers. Not just families with attorneys on retainer. Every family. That's why we built SimplyTrust.
Start free. Stay if it helps.
We give away free tools and guides because estate planning shouldn't wait until you can afford it. If you use our free resources and take one step toward protecting your family—that's enough. Our paid platform is here when you're ready. Not before.
Your documents are yours.
Download them. Print them. Share them with your attorney or no one at all. Cancel anytime and take everything with you.
Estate planning for real life.
No unnecessary jargon. No printer. No appointments. A plan that works because it's simple enough to actually use.
Our team
Frequently Asked Questions
Is SimplyTrust a law firm?
No. We're a legal technology company. Our Chief Legal Officer is an estate planning attorney, and our documents are designed to meet state execution requirements.
What's actually free?
Everything except our revocable trust platform. Our tools, guides, and educational content are all free. Use them, take one step toward protecting your family, and that's enough. The trust platform is here when you're ready.
What happens if I cancel?
You keep everything. Download your documents, take them to an attorney, or store them however you want. No lock-in.
Do I need a lawyer to use SimplyTrust?
No. Most of our users complete their estate plan without one. If you have questions, you can always consult an attorney separately.