Phillip Reyland
CEO
Phillip co-founded and scaled Datapeople, a language analytics startup, to Series A, and previously built and led Byte Dept, a digital product agency serving enterprise clients like the NFL, NYT, and Samsung.
Estate planning that makes sense
We started SimplyTrust because we saw too many families put off estate planning. The process was too expensive, too confusing, or just too inconvenient. We knew there had to be a better way.
What we believe
Every family deserves access to quality estate planning. Not just families with wealth managers and personal attorneys. Every family.
A trust shouldn't cost thousands of dollars. Updating your beneficiaries shouldn't require scheduling an appointment.
What we built
SimplyTrust is estate planning for how you actually live. No legal jargon. No printer required. No appointments to schedule.
Add your assets, choose your beneficiaries, and you're done. When life changes, your plan changes with you.
Our team
Frequently Asked Questions
SimplyTrust is not a law firm. We are a legal technology company with an estate planning attorney, Bridget Williams, as our Chief Legal Officer. Our platform helps you create trust documents that meet state execution requirements.
Most online services stop at creating a will and leave you with a PDF to print and store. SimplyTrust builds a complete living trust that helps your family avoid probate, and our platform lets you manage, update, and fund your trust over time—all from your phone.
SimplyTrust supports trust creation in all 50 states. We use a Nevada-first approach—Nevada has some of the strongest asset protection and privacy laws in the country.
No. SimplyTrust helps you memorialize your estate planning choices in documents designed to meet state requirements. For complex cases like business ownership or significant assets, we recommend consulting with an estate planning attorney.
